Here is my logo design which is silver lining productions. Silver Lining productions are film producers who make films from a range of all ages. However silver lining prodcutions genres are mainly action, comedy and thriller. This is because these threes are the most popular and important ones. The target audience for silver lining productions is based around young adults and older men and women around in ther mid 40's. This is because our type of production will appeal to them and they would find it interesting as it is not appropriate for younger viewers. In my silver lining prodcutions we are including the genre of action and comedy to make it humourous but anticipating with the action. This is because it will be different and show how silver lining productions can diverse two genres to make it even better than one. I chose my logo design like this is because if you keep it simple to the audience it will make it easier for them to memorise. However even though it is called silver lining productions it is black and gold. This is because it represents how professional they are showing that the films they produce are always high standard and top-notch. Instead of writing Silver lining using their first letters make it more appealing to intrigue the audience what this is and between them is a line represeting lining with production under neath. Gold indicates richness and prestige highlighting the status of the production dazzling the target audeince. The sparkles add more effect to the logo showing the fine detail but makes it memorising looking like stars as the quality is always the best from silver lining productions.